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Quality Street - Coggle Diagram
Quality Street
Advert
Charecters
They are all white, young adults, 3x women, 2x men
Conatations
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Narrative kissing the man whilst getting a chocolate - the women want something out of the relationship. The women are looking at the chocolate - they want the chocolate
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Costume
The clothing is bright suggesting money/being rich. The chocolate is luxury. Man in suit = powerful and wealthy/ more important than the women. The women are wearing dresses = stereotypical beauty. Women in same color as the chocolate = they want appeal to the man. They are tempting. Purple is a rich colour and the writing is purple = luxury product. The man is perfect = aspiration. The tin is overflowing = see every flavour looks a little like a treasure chest.
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Audience
The way your eyes track on the advert you see the poster then the sweets then the logo, the sweets are on a white background meaning they stand out and catch the eye
3 sweets/ shown 18 advertised to tempt the buyer to try and see what you like. The people in the frame are on the tin. They look down at the tin as though they want a chocolate. Gold ornate frame = wealth. It reinforces that this is a luxury product.
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