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Chapter 6: Post decision processes - Coggle Diagram
Chapter 6: Post decision processes
1.Cognitive Dissonance
The term is used to describe the feelings of discomfort that result from holding two conflicting beliefs
Ex: Occurs in the purchasing decisions we make on a regular basis. most people want to hold the belief that they make good choices. When a product or item we purchase turns out badly, it conflicts with our previously existing belief about our decision making abilities.
2.Regret
Loss of confidence in decision of
Acquisition (Companies buy out other companies)
Consumption (Used of goods and services is the amount of them used in a particular time period)
Disposition (habit, a preparation, or a tendency to act in a specified way)
3.Consumer learning
A process by which individuals acquire the purchase and consumption knowledge and experience that they appl to future related behaviour
4.Factors affecting learning from experience
Motivation
Prior knowledge/ability
Ambiguity of information/ lack of opportunity
Processing biases
The disconfirmation paradigm
Expectations: Beliefs we have before usage
Performance: Evaluation of what happened
Disconfirmation: occurs when these 2 are not equal
Positive leads to satisfaction while negative leads to dissatisfaction
6.Attribute theory
Concept that people make sense of their surroundings on the basis of what they consider is the cause and what is the effect of a phenomenon
It suggests that individuals observe their own behavior or experience, try to figure out what caused it, and then shape their future behavior accordingly
7.Method of Disposition
give away
use up
sell
throw away
recycle
abandon
trade
destroy