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MUSIC - Coggle Diagram

- - - - reducing the feeling of tiredness (stanchezza), allowing (consentire) gym goers (frequentatori della palestra) to train harder for a longer time
    - - increases the heart rate (battito cardiaco)
        
        which helps prepare your body for exercise
    - - help with muscle coordination
        
        reducing the risk of injury (ferire)
  - - - younger people prefer louder music
      - older people like slow music in the background
    - - a fast rhythm
        
        will make people eat faster
      - a slow rhythm
        
        can make guests (ospiti) stay longer
  - - - classical music background
        
        increases the amount (quantità) of money that customers are ready to spend
      - soft music
        
        makes people move more slowly
        
        thus look at products more carefully
  - - - can reduce the effects of dementia
        
        because it influences mood
        
        has a significant impact on memory
        
        dementia
        
        is a general term for the reduced ability to remember, think, or make decisions, which interferes with everyday activities
        
        Alzheimer's disease is the most common type of dementia
      - it can also help to improve motor functions in people with Parkinson's disease
      - groups of musicians regularly perform in hospitals, clinics, and nursing homes (casa di riposo anziani)
- - - - song
        
        can increase
        
        sales
        
        the popularity
        
        of the advertised product
      - target buyers
      - product
    - - informative
      - memorable
        
        is a key factor because consumers who remembers the message on an emotional level is more likely to purchase
      - emotive
        
        compared to those without
  - - - classical music
        
        gives an idea of
        
        value
        
        class
        
        elegance
      - pop music
        
        brings about concepts of
        
        youth
        
        modernity
        
        dynamism
      - old songs
        
        create
        
        nostalgic atmospheres
        
        for things that last (rimaste) over time
        
        express love
      - electronic music
        
        suggests the idea of an innovative future
  - - - is a short song or tune (melodia) created specifically for advertising goods or services
      - it is a form of sound branding to attract customers and get them to buy the product
    - - commercial jingles prepared ad hoc are
        
        slowly disappearing from the advertising world
        
        replaced by popular tunes and existing music
    - - simple catchy (orecchiabile) tunes were everywhere
        
        airing (mandare in onda) their songs about everything, from
        
        jeans to canned (in scatola) fish
        
        soft drinks to shampoo
        
        over television and radio
    - - in 1971
        
        Coca Cola
        
        included a short song with the words "'I'd Like to Buy the World a Coke"
        
        in the advertising campaign "It's the real thing"
      - its rhythm and words are still so well known today that the jingle has become unforgettable