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The marketing - Coggle Diagram

- - - - Based on statistical characteristics
    - - Based on personality and lifestyle
    - - Based on customer actions and habits
    - - Based on location
- - - - About quantities → can be counted or measured
      - Expressed with numbers and values
    - - About qualities → descriptive, not numerical
      - Collected using
        
        Surveys and questionnaires
        
        Focus groups
        
        Face-to-face interviews
  - - - Uses existing data from previous studies
      - Advantages: less expensive
      - negative data may not be fully relevant to your question
    - - Collects new, original data directly from people
      - Advantages: up-to-date, relevant,
      - negative expensive, time-consuming, needs a large sample