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The marketing - Coggle Diagram
The marketing
Market mix
4Ps
Price
Product
Place
Promotion
for services
Physical Evidence
People
Process
Other Ps
Position
Packaging
Planning
Advertising
A way of communicating to attract public attention
Used to
Launch and promote new products
Increase sales
Improve a company’s image
Techniques
Slogans
Jingles
The language of slogan
Designed to capture attention and convey product information
Repetition and assonance
Verbs in imperative form
Marketing
A business strategy focused on
Satisfying customer needs
Increasing sales
Maximizing profit
Beating competitors
A step-by-step method to reach company goals
Situation Analysis
Marketing Strategy
Marketing Mix Decisions
Implementation and Control
Market segment
Segments group consumers who
Four Types
Demographic Segmentation
Psychographic Segmentation
Behavioural Segmentation
Geographic Segmentation
Market research
data
Quantitative
numerical
Qualitative
descriptive
Collected using
Surveys and questionnaires
Focus groups
Face-to-face interviews
Methods of Data Collection
Secondary Research
indirect
Primary Research
direct
The advertising campaing
Desire and Action Steps
Successful Campaign
Market research
Budgeting
Choosing a theme
Media selection
Media scheduling
Executing the campaign