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Independent Dissertation-Methods and Approaches - Coggle Diagram
Independent Dissertation-Methods and Approaches
How do we research media and culture?
content analysis
multiple representations in different texts of the same kind
quantitative
multimodal
qualitative
discourse analysis
Sunderland (2004), way of seeing the worldl
Foucaldian, ideas transmitted and developed through discourse
social constructivist, human being create our social reality
highly interpretive
criticall discourse analysis
identifies aspects of discourse which legitimise power and control
challenges dominant structures
ethnography
Princeton University defines ethnography as "knowing the worldl from the standpoint of its social relations"
surveys
quantitative method
Identify attitudes and opinions
Random sampling/stratified random sampling
Study larger populations, not in-depth
interviews
Structured / semi-structured
Can be quantitative and qualitative
Study smaller populations, in-depth
could use surveys to find interview subjects, or just send out a post
Focus Groups
typically 4-5 people
In-depth, nuanced answers
Can combine with surveys