The target demographic includes urban professionals aged 25-45 with high disposable incomes, such as creative directors, entrepreneurs, and executives.
Psychographically, they value quality over hype, researching purchases and appreciating craftsmanship, without being driven by conspicuous logos. They have a refined, minimalist aesthetic, intentionally curating their style and following design, art, and architecture. They are cultural early adopters, proud to discover brands before they become mainstream. They see themselves as patrons, buying into the creator's vision and supporting an artist and philosophy.
