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research techniques, (create product specific to client, gather…
research techniques
moodboards
create insipirational designs
persuade clients for new designs
show clients
reverse engineering
taking the product apart
rebuild the design
evaluate good and bad points
telephone calls
gather opinions
speak to other companies
speak to people over the phone
above and below the line
customers only can see above
bellow- what you cant see
above- what you can see
questionaire
ask general public
databases
put into different groups
collection of information
rate their strengths
create product specific to client
gather information