Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter 9: Psychographics: Value, Personality & Lifestyles - Coggle…
Chapter 9: Psychographics: Value, Personality & Lifestyles
-
2.Definition of value
-
Value system includes global, terminal and instrumental
-
Terminal, highly desired end states
Instrumental, means to an end
-
4.Theory of personality
-
Trait theory
The measurement of consistent patterns of habit in an individual's behavior, thoughts, and emotions
-
-
-