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University of North Alabama Athletics Corporate Sponsorship Proposal -…
University of North Alabama Athletics Corporate Sponsorship Proposal
Sponsorship Opportunities (Green)
Naming Rights
Stadium: Bank Independent Stadium
Events: 2026 UNA Homecoming Weekend
Facilities: Regions Bank and North Alabama Bone and Joint
Advertising
Field signage and scoreboard LED displays
Logo placement on uniforms or warm-ups
Local TV, radio, and ESPN+ streaming commercials
Digital and social media ads via
UNAAthletics
Community Engagement
Sponsor-hosted youth camps and coaching clinics
Co-branded community days or volunteer events
“Sponsor of the Game” recognitions and halftime giveaways
Sponsor Benefits
Brand Exposure
6,000+ fans per football game; 20,000+ combined followers on social media
Local and regional media coverage across the Southeast
Logo integration on uniforms, signage, and digital broadcasts
Community Goodwill
Reinforces a brand’s commitment to education and athletics
Builds trust through visible community involvement
Supports scholarships and athlete development
Increased Visibility
Inclusion in press releases, PA announcements, and highlight videos
Game-day fan zone promotions
Access to alumni and donor events
Financial Ask & Use of Funds
Funding Levels
$150,000 – Stadium Naming Rights (multi-year)
$50,000 – Major Team Sponsorship
$25,000 – Annual Media & Event Partner
$10,000 – Community Partner Package
Use of Funds
Facility improvements and technology upgrades
Athletic scholarships and academic support Travel, nutrition, and performance programs
Enhanced fan experience initiatives
Visual Design & Engagement
Mock-Ups & Branding Concepts
Stadium banner: UNA Bank Independent Field
Social media graphic: “Presented by Regions Bank”
Branded warm-ups/uniform patches
Fan Engagement Strategies
“Halftime Kick for Cash” or “3-Point Challenge” contests sponsored by brand
Fan photo wall or selfie zone with sponsor logo backdrop
Digital giveaways (tickets, gear, or gift cards)
Interactive Elements
Embed links to UNA highlight videos or sponsor promo clips
Add photos of Braly Stadium, UNA Lion mascot, or campus landmarks
Include sample Instagram post or YouTube link