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DUCKPIN : The Bowling Bistro, Goal : create the emotional "I want to…
DUCKPIN : The Bowling Bistro
Trigger
TP 1 : Social Media Ads & Reels
TP 2 : Influencers Content
TP 3 : Word of mouth from friends
Tp 4 : Mall visibility & facade branding
TP 5 : Google Maps/Discovery apps
TP 6 : PR articles or local lifestyle media
TP 7 : Cross promos with nearby stores
TP 8 : Emails or SMS for launch or offers
Initial Consideration Set
TP 1 : Google Search Results/Maps Listing
TP 2: Zomato/District
TP 3 : Instagram profile grid aesthetics
TP 4 : Reviews & Ratings (Google, Insta comments)
TP 5: Brand Website (menu, pricing, vibe)
TP 6 : Customer Photos & Reels
TP 7 : Friends recommendations
TP 8 : Friends recommendations
TP 9 : Influencer comparison posts
TP 10 : Mall Directory listing
Active Evaluation
TP 1 : Easy online booking / table reservation
TP 2 : Menu transparency (pricing, cuisine)
TP 3 : Google Reviews Filtering
TP 4 : Staff replaying to DMs Promptly
TP 5 : Behind the scene or experience videos
TP 6 : Influencers vlogs/testimonials
TP 7 : Offers for first time guests
TP 8: Personalised recommendations via WhatsApp or chatbot
TP 9 : Mall location details & parking info
Moment of Purchase
TP 1 : Online Booking page (website or app)
TP 2 : Seamless Payment gateway
TP 3 : Confirmation email/SMS with details
TP 4 : Easy navigation (google maps link)
TP 5 : Warm greeting at entry
TP 6 : Staff explaining how to play or order
TP 7 : Quick service at bar/kitchen
TP 8 : Loyalty signup prompt
Post Purchase Experience
TP 1 : In-store ambience (music, lighting, service)
TP 2 : Staff engagement (photos, celebrations)
TP 3 : Post-visit thank you SMS/email
TP 4 : Review request (Google or Instagram)
TP 5 : Photo Booth / Branded backdrop for social media
TP 6 : Surprise gesture (birthday dessert, free games)
TP 7 : Community events or league nights
TP 8 : Personalised feedback forms
Loyalty Loop
TP 1 : Loyalty/ Membership Program (points, discounts)
TP 2 : Exclusive invites (theme nights, tournaments)
TP 3 : Email Newsletters ("This Week at Duckpin")
TP 4 : Social Media reposts of customer content
TP 5 : Referral Rewards
TP 6 : Birthday & Anniversary perks
TP 7 : Surprise upgrades (priority lane booking)
TP 8 : Collaborations with local creatiors/musicians
Goal : create the emotional "I want to go there" moment
Goal : Ensure Duckpin is among the top 3 choices in the guest mind
Goal : Convince them that Duckpin delivers the best experience for their need.
Goal : Make booking & arrival frictionless, confrim trust
Goal: Deliver an unforgettable experience worth sharing.
Goal : Convert First timers into ambassadors