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COMMUNICATION IN COMMERCIAL ORGANISATIONS - Coggle Diagram
COMMUNICATION IN COMMERCIAL ORGANISATIONS
MEANING
Communication - Latin word - ' Communis' - " To share"
" Sharing information and ideas so as to create mutual understanding between people"
DEFINITION
"
Communication is an exchange of facts, ideas, opinions or emotions by two or more persons"
-
Newman and Summers
"
Communication is the sum-total of all the things one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuing process of telling, listening and understanding
" -
Allen
"
Administrative communication is a process which involves the transmission and accurate replication of odeas ensured by feedback for the purpose of eliciting actions which will accomplish organisational goals
" -
Scott
CHARACTERISTICS
Goal-oriented process
Inter-disciplinary science
Creates mutual understanding
Two way process
Pervasive function
Dynamic process
Ongoing process
Ideas and emotions
Essentially a two-way process
Flow of messages through several networks
WHY COMMUNICATION?
Cut-throat competition
Trade unionism
Advanced technology
Human relations movement
High degree of division of work
Public relations
Large sized organisations
Personal asset
ELEMENTS OF COMMUNICATION PROCESS
Channel and medium
Receiver
Encoding
Decoding
Sender
Feedback
ROLE OF COMMUNICATION IN COMMERCIAL ORGANISATION
Effective control
Leadership
Coordination
Sound industrial relations
Motivation and morale
Training and development
Corporate image
Efficient planning
TEN COMMANDMENTS OF GOOD COMMUNICATIONS
Consider the contents and overtones of the message
Whenever possible, communicate something that helps, or is valued by the receiver
While planning communication consult others to obtain their support, as well as the facts
Communicate messages that are of short run and long run importance
Understand the physical and human environment while communicating
Actions must be congruent with communication
Examine the purpose of communication
Follow up the message
Clarify before attempting to communicate
Be a good listener