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START UP - Coggle Diagram

- - - - look for keywords that match our niche and make a list of them and use them to search competitors to copy what they are doing
  - - - Stage 1: Awareness & Discovery >>
        Goal: Get anime fans in Egypt to notice and remember Anime Dokan.
        
        content type
        
        POV / Relatable
        
        “POV: You finally find an anime shirt in Egypt 😭”
        
        “When your crush recognizes your hoodie design 👀💀”
        
        These grab anime humor and identity.
        
        Design Drops & Reactions
        
        “New One Piece drop! Who’s copping this 🔥”
        
        Show 2–3 designs quickly, build FOMO.
        
        Community Hooks
        
        “Tag your anime bestie 😎”
        
        “Comment your top 3 anime and I’ll rate your taste!”
        
        Trending Sound + Visual Hook
        
        Use fast cuts, relatable anime edits, memes.
        
        Text overlay: “Only true anime fans will get this 👀”
        
        Example: Hoodie spins to a trending anime sound.
        
        Content we actually think is awareness
        
        anime edits
        
        memes
        
        informative
        
        Top Lists
        
        did you know
        
        Only Real Fans Will Get It
        
        Only true Naruto fans will understand this
        
        Trivia Quizzes
        
        we will need to expand this list
        
        Comment your top 3 anime and I’ll rate your taste
        
        Tag your anime bestie
        
        we can mainly copy competitors
        
        If you liked this... you'll love this.
        
        Anime recommendations
        
        One of the greatest quotes in the world of anime
        
        Lucky is the one who hasn’t watched this anime yet.
        
        Every anime has its flaws.
        
        Awesome and underrated animes.
        
        Comic
        
        Amazing 12-episode animes you can finish in one sitting.
        
        A name that echoes with greatness in the world of anime.
        
        Facts every anime fan needs to accept.
        
        Animes I envy you for not having watched yet.
        
        Anime ratings
        
        Favorite anime list
        
        If you want to .......... watch ..........
        
        The anime you're waiting
        
        An anime with no bad episodes — a perfect 10/10.
        
        Trust me and watch this.
        
        Metrics
        
        Views
        
        Watch time
        
        Follows
        
        Shares
      - Stage 2: Engagement & Connection >> Goal: Build a relationship and sense of belonging with anime fans.
        
        Metrics
        
        Likes
        
        Comments
        
        Repeat viewers
        
        Profile visits
        
        Saves
        
        content type
        
        Behind the Scenes
        
        “We designed this hoodie after watching Jujutsu Kaisen at 3 AM.”
        
        Show design process, printing, or packaging.
        
        Builds transparency and relatability.
        
        Founder / Team Appearances
        
        You or team members talk to camera: “We’re just Egyptian otakus making what we love 💪.”
        
        This humanizes the brand.
        
        Anime Lifestyle POV
        
        “POV: Weekend with your anime fit.”
        
        Show someone wearing your product while gaming, watching anime, or at a café.
        
        Interactive Posts
        
        “Which anime deserves its own hoodie next?”
        
        “Guess the anime from the design 👀”
      - Stage 3: Conversion & Loyalty
        Goal: Turn followers into buyers — but without sounding salesy.
        
        Metrics
        
        Website clicks
        
        Conversions (tracked via bio link or code)
        
        Comments like “how much?” or “where to buy?”
        
        Content Types
        
        Outfit Showcases
        
        “Anime fits that go HARD 🔥 (Egyptian edition)”
        Try outfit transitions or “fit check” trends.
        
        Testimonials & Unboxing
        
        Have customers or friends open their packages on camera.
        “I finally got my Anime Dokan hoodie!! 😍🔥”
        
        Limited Drops / Scarcity
        
        “Only 10 pieces left for this drop 😭”
        Create urgency and exclusivity.
        
        Bundle or Offer Announcements
        
        “Buy 2 tees = get a free coaster 🩶”
        Make it visual and short (5–7 sec CTA).
    - - Awareness 50%
      - Engagement 30%
      - Conversion 20%
- - - - will be fixing variables that we are sure of then replace other variables with winner variables later on
      - in case of new winner variable, the old winner will be duplicated with the new variable
      - winner will be scaled with budget & new variables
    - - retargets
        
        engaged with facebook page
        
        website activity
        
        add to cart
        
        website traffic
        
        purcahse
      - when to start retargetting
        
        1000 website's sessions
        
        50 ATC
    - - ROAS
      - purchases
      - CTR