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Declining Sales Conversion Rate - Coggle Diagram
Declining Sales Conversion Rate
Lead Quality Issues
H1 (P0): The leads from the marketing teams have declined in quality, lowering conversion rates.
H2 (P1): The leads from certain cities (e.g., Delhi or Mumbai) have a lower conversion rate due to market saturation or competition.
H3 (P2): Leads from clients with low employee sizing (e.g., '1K or less') are less likely to convert.
H4 (P3): Small opportunities (≤10K) are often lost and not worth the sales effort.
Sales Process & Execution Issues
H5 (P0): Too many sales steps make the process slow and cause more lost deals.
H6 (P1): Deals are taking longer to close, which reduces conversions.
H7 (P2): The Sales team needs more training or experienced Sales person to close deals better.
H8 (P3): Leads are lost because the handover between sales stages isn’t smooth.
External Factors
H9 (P1): More competition is causing more lost deals.
H10 (P2): Market changes have reduced demand for some tech services.
H11 (P3): The economic slowdown makes smaller clients less willing to invest.
H12 (P4): The change in conversion rate is seasonal, and the current period is typically a low-conversion period.
Product/Service Value Proposition
H13 (P0): The product doesn’t offer strong differentiation compared to competitors.
H14 (P1): Pricing structure is not aligned with market expectations.
H15 (P2): Product features do not address the most critical customer pain points.
Marketing Strategy & Messaging
H17 (P2): Messaging does not clearly communicate the product’s unique value proposition.
H16 (P1): Marketing campaigns are not effectively targeting the right customer segments.
H18 (P3): Lack of personalized or industry-specific marketing reduces engagement.
Customer Experience & Support
H20 (P2): Inconsistent or delayed support responses lower trust in the brand.
H21 (P3): Negative online reviews are impacting brand perception and conversion.
H19 (P1): Poor customer onboarding experience discourages potential clients.
Pricing & Discount Strategy
H23 (P1): Discount policies are unclear or inconsistent, confusing customers.
H24 (P2): Competitors are offering better value bundles or flexible payment options.
H22 (P0): Uncompetitive pricing leads prospects to choose cheaper alternatives.
Sales Tools & Technology
H26 (P2): Lack of automation leads to delayed responses to client queries.
H27 (P3): Insufficient data analytics prevents identification of high-potential leads.
H25 (P1): CRM system inefficiency is causing lead tracking and follow-up issues.
Organizational & Team Factors
H28 (P1): High sales team turnover reduces consistency and expertise.
H29 (P2): Misalignment between marketing and sales teams leads to poor coordination.
H30 (P3): Inadequate performance incentives fail to motivate the sales team.
Customer Decision-Making Behavior
H32 (P2): Decision-makers are not being reached effectively in the sales process.
H33 (P3): Clients prefer to “wait and watch” before investing due to uncertainty.
H31 (P1): Customers are taking longer to decide due to budget constraints.