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Approaches to Psychology, Key Assumption, Studies investigating influence…
Approaches to Psychology
Cognitive Approach
Key Assumptions
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Focuses on how people store, manipulate, interpret, and perceive info
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Bugelski & Alampay
The 'rat-man'
- Ps. shown pictures of either faces or animals. 2. Then shown the 'rat-man'. 3. Ps. who animals saw rat, and Ps. who saw faces saw man.
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Psychodynamic Approach
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Evaluation :
Strengths
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Provides a complex, holistic model
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Humanistic Approach
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Maslow
Hierarchy of Needs
1.(Bottom) Physiological needs, such as food, water, shelter, etc.
- Safety and security, such as health, employment, social stability, etc.
- Love and belonging, such as friendship, family, intimacy, etc.
- Self-esteem, such as confidence, achievement, respect of others, etc.
5.(Top) Self-actualisation, such as morality, creativity, acceptance, etc.
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Rogers
For self-actualisation to be achieved, and individual's concept of self must be equivalent to their ideal self (Congruence).
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Behaviourist Approach
Key Assumptions
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Only observable, quantifiable data should be studied.
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Types of Conditioning
Classical Conditioning
- NS = NR, 2. UCS = UCR, 3. UCS + NS = UCR, 4. CS = CR
Pavlov
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Limitations
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Ignores other factors(biological, cognitive)
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Operant Conditioning
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Skinner
Rat/pigeon experiment
- Rat is hungry and explores.
- By chance, it pushes lever.
- Food appears!
- Lever pulled again, expecting food.
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