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Phase 1: AS IS WHERE IS, Phase 2: SAME + ALT DIST NETWORK, Remote Staff…
Phase 1: AS IS WHERE IS
CRE Structure
Lead Sources (Ads)
30 in /30 out
Result: Bottom Out at 500 by Yearend 2026
Phase 2: SAME + ALT DIST NETWORK
CRE Structure
Lead Sources (Ads)
30 in /30 out
Alt Dist Network + Institutional Sales
Result: Add on Profit
Remote Staff Labs
AI Community of Practice
Training
COnsulting
AI VA
DIWA
Internal Marketing
Cold Email Marketing
Marketing Authority
Free Training
Marketing VA
Marketplace
Short Burst Services
Phase 3: Restructure
CRE + Org Downsize to serve only premium clients
Refocus this org to do BD
Lead Sources
Transform and grow Alt Dist Network into nurturing segment
Google Ads
As is
EOR
Leads Gen
Google/Meta Ads
Organic
RS VA Playbook
Leads Gen
Google/Meta Ads
Organic
Lead Gen
Google/Meta Ads
Lead Gen
Google/Meta Ads
Lead Gen
Email Marketing
Lead Gen
Email Marketing
US Campaign Focus
US market much more stable
Ads
BD
Remote Staff 2026 Strategy
Onshore Business Development
COMPLIANCE