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Media and Cultural Studies-Global Media - Coggle Diagram
Media and Cultural Studies-Global Media
What is globalisation?
a project
it is a notion that refers not just to an actual process but also to a project, not just to fragments of reality but also to firmly established beliefs
incorporating all individual societies into the world is now reduced to incorporating them into a social and productive system, based on what is conventionally known as integrated, global capitalism
theories of globalisation
Giddens
globalisation as "floww"
globalisation as modernity
McLuhan
global village
globalisation theorists identify a collective awarenessl of growing global interconnectedness as a defining element of our contemporary condition
Castells
Globalisation as time-space compression, real-time interaction, network society
media globalisation
planetary media
unconnectedl populations, not everyone uses the internet, North Korea blocked from internet
men use social media more
web use remains highly regional even in the age of global platform monopolies
globalisation as contested concept/processes that are experienced differently by different people
the big five film festivals
who gets to decide a film as worthy of global attention?
imperialisml
Lenin
low wages leads to less spending, meaning new markets, markets are found in the periphery, markets offer a source of labour and resources
markets are created by capitalists to create surplus
media
idea that certain cultures are more attractive, and this needs to be globalised, for example America being seen as more interesting, increase in American products
Turnstall
authenticl, traditional, local culture is loss to make room for the large quantities of slick commercial and media products, mainly from the United States
seminar
what is an example of global media?
Netflix as it is widely used across continents
is it about distribution and global reach or something else? does the type of content impact on whether something qualifies as global media?
A company or platform becomes part of global media when its content, technology, or services are available and consumed across many countries.
Global media isn’t just about where content goes - it’s also about what kind of content travels globally and how it’s adapted.
while global reach defines Netflix as global media, the global nature of its content (produced, shared, and consumed across cultures) strengthens that identity.
Does the country of origin or language matter when determining whether something is global or local?
A piece of media can originate anywhere- what makes it global is that it crosses national and cultural boundaries to reach international audiences.
Whose perspective are we talking about when you say this example is global or local?
“global” and “local” are not fixed categories but relational ones, shaped by how media circulates, who consumes it, and the cultural meanings attached
decided by producers/corporations and audiences