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BNA_G4_Cross-Border E-Commerce, VP (TA, KR, KP, provides SMEs with…

- - - - Southeast Asian countries
    - - 61% in Taiwan (2025)
      - 52% in Southeast Asian countries(2025 07)
    - - Strong market leadership
      - Integration of marketing and social e-commerce
    - - Gap between logistics and fulfillment control
      - Oppressed by subsidies and price-cutting strategies of competing platforms
  - - - 21% in China (2024)
      - 17% in USA (2024)
    - - value-for-money propositions for the budget consumers
      - Group Buying - users can invite others to join a group order for cheaper deals.
      - Agricultural e-commerce – connects farmers directly to consumers, reducing middlemen.
    - - China, subsidiary Temu made inroads in overseas markets
  - - - 10.6% in USA (2025)
      - 5-15% in Southeast Asia (2024)
    - - E-commerce derived from TikTok
      - viewers simply pressing an orange button on the video they are watching
      - selling a lifestyle to Gen Z
    - - Southeast Asia
  - - - more than 24.5% in Korea(2024)
      - 4.8% in Taiwan(2024)
    - - Korea
        
        South Korea's largest e-commerce platform
    - - Using AI to predict orders and improve efficiency
      - Membership Benefits
        
        Rocket WOW
      - Diversified layout
        
        Entering into food delivery and audio-visual services
        
        Coupang eats
        
        Coupang play
    - - Delivery staff overwork, working hours disputes, and supplier commission distribution disputes
- - - - Speed, reliability, and product quality. Willing to pay for premium service and memberships
    - - Highly price-sensitive, driven by promotions and discounts
    - - Mobile-first users who prefer convenience and entertainment while shopping.
    - - Middle-class and urban Korean consumers, mainly working adults (25–45) and households
    - - Frequent online shoppers who demand trust and fast delivery
    - - Mass market in Southeast Asia, especially young consumers (18–35), students, and entry-level workers
- - - - RS
        
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        Transaction fees, advertising revenue, ShopeePay financial services
      - Marketing and promotion expenses, logistics costs