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Market Research - Coggle Diagram
Market Research
Types of Research
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Methods: surveys, interviews, focus groups, observation
✅ Advantages: Specific, up-to-date, reliable
❌ Disadvantages: Expensive, time-consuming
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Sources: websites, reports, newspapers, government data
✅ Advantages: Cheap, quick, wide range of data
❌ Disadvantages: May be outdated, not specific
- Benefits of Market Research
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- Analysing & Interpreting Results
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Use charts, graphs, or tables to display data
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- Definition Market research:
Gathering and analysing information about consumers, competitors, and the market.Helps businesses make informed decisions.