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Bussies Model - Coggle Diagram
Bussies Model
Cost Structure
Marketing and promotion expenses, logistics costs
Customer Segments
small and medium sellers, mainly in Southeast Asia and Taiwan
Channels
Shopee app, website, Shopee Live, social media
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Key Activities
Platform maintenance, promotions & marketing campaigns
Key Resources
Technology platform, data, brand awareness
Value Proposition
“Fast, reliable, and quality-assured” shopping experience; next-day or same-day delivery; easy returns
Customer Segments
Korean middle-class, families and office workers (25–45)
Channels
Coupang app, website, email notifications
Key Activities
Direct product procurement, warehouse management
Revenue Streams
Product sales margins, Rocket WOW membership fees
Key Resources
In-house logistics network, AI and big data platform
Key Partnerships
Suppliers and brand partners, logistics/warehouse equipment providers
Customer Relationships
customer service center, push notifications
Key Partnerships
Third-party sellers, logistics companies
Customer Relationships
Membership program (Rocket WOW), trust and loyalty building
Value Proposition
Affordable, convenient, and entertaining
Cost Structure
Warehouse and logistics infrastructure, labor and delivery costs
Revenue Streams
Transaction fees, advertising revenue, ShopeePay financial services
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