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CHAPTER 4: E-MARKETING - Coggle Diagram

- - - - Email marketing, chatbox marketing, SMS marketing, web push notifications
      - Benefits
        
        First touch with engaged audience
        
        Lower spending
        
        More accuracy
        
        Loyalty and reputation
    - - One website pays another websites for business opportunities it refers to the site
    - - Get customers to pass along a company's marketing message to friends, family and colleagues
    - - Tactic to gain online presence and traffic via paid and unpaid strategies on search engines
- - - - Personal interview
      - Group interview
      - Survey and investigation
      - Observation
      - Testing
    - - Trade points
      - Commodity exchange
      - Directory
      - Other websites
    - - Pros
        
        Time, no need for a physical place, more information, save costs
      - Cons
        
        Longer time to receive replies, low-level feedback, specialized software & employee is required
  - - - Sporter
      - Simplifier
      - Surfer
      - Bargainer
      - Connector
      - Routiner
- - - - Banner ads
      - Pop-up Ads
    - - Interstitial Ad
        
        Place a full page message between the current and destination pages of a user
      - Superstitial Ad
        
        A rich media ad that is preloaded into a browser's cache and does not play until fully loaded and the user clicks to another page
    - - Keyword paid (organic search)
      - Advertising keyword
      - Search engine based advertising networks
  - - - Promotional emails
      - Product update emails
      - Digital newsletters
      - Transactional emails
  - - - Higher ability to reach target customers
      - Fast and powerful marketing tool
    - - Opt-in model
      - Opt-out model