Textbook: chapter: 1 (1.3) - Transactional comm, ch. 2 (2.10) - Narrative transportation theory, ch. 11 (11.2) - Marketing persuasion ---- ((Du Plooy-Cilliers, F., Pascoe, G., and Smith, J., 2023. Mindcraft: The Theory and Practice of Persuasive Communication. South Africa. Juta.))