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Social Influence - Coggle Diagram
Social Influence
Milgram study 1965
Aim
The REAL aim was to see if people would obey the orders of an authority figure even when there are fatal consequences
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Volunteer sampling, 40 American men between the ages of 20-50 years old
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The learner thought they were administering real shock to the learner with every wrong answer but they were actually fake
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Asch's evaluation
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Lacks representation- All of the participants were white male students from college Swarthmore, this means that the study cannot be applied to society because they are all male
Generalisability is low- When the study was conducted people were more likely to conform because they didn't want to stand out and be considered a communist, more people nowadays would maybe not conform as much, lacks temporal validity (Constant overtime)
Ethical considerations- Deception so they couldn't get informed consent and would need to debrief after the study
Types of conformity
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Conformity is a persons tendency to change their beliefs in response to pressure from others in a group
Milgram's evaluation
High reliability- The environment that the shocks take place is highly replicable meaning the experiment can be repeated
Breaks ethical guidelines- deception and did not have the right to withdraw because of the prods and deception because of the lying about the true aim
There are practical application- The study is useful for understanding multiple variables that contribute to obedience
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Obedience
Giving an explicit order or command to do something and if they are obedient they will follow the order