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The marketing concept - Coggle Diagram
The marketing concept
Function
monitoring the market
objectives
strategies
target market
brand development
attractiveness
Process
analysis of the market
strategy selection
formulation of the offering
implementation, monitoring and evaluation
Opportunities and capabilities
opportunities
circumstances
timing
capabilities
distinctive competencies
changes in a market
new needs
new technology
redefining a market
change in a channel
responses to marketplace changes
gather necessary resources
transfer focus
scale back future investment
exit the affected marketplace
Definition
activities
exchange/offering
value
Aspects
brands
account management
sales
Mission, vision and values
mission statement
motivating
specific
customer needs
opportunities and threats
achieveable
adaptable
key skills
visions
future-focused
statement or slogan
values
guide behaviour
company beliefs and conduct
SWOT Analysis
Internal
strengths
weaknesses
External
opportunities
threats