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2026 Strategy Plan - Coggle Diagram
2026 Strategy Plan
Drafty Loan
Rebuild models / reduce risk
Focus on CS & collections improvement
£3k - £5k loan amounts
Differential APR strategy
Above the line advertising
Consolidation loans
Afforda
Grow customer base
Diversify revenue stream
Hire leader
above the line advertising
Drafty Flex
embed sustainable line utilisation
cover affiliate market
increase in brand activity
Other
Behavioral economics
AI?
M&A?
Lending Stream
Focus on maintaining portfolio size
strategy to attract BNPL customers?