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Consumer profile - Coggle Diagram
Consumer profile
Hobbies and interests
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Social interests
The food court will be a place for customers to spend time with friends and family in a social setting
Historical interest
People might be looking into the history of the area through the building and historical elements around the build
People with an interest in interior design and architecture to draw inspiration from the modern and redeveloped design that incorporates sustainability
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Needs
accessibility
The food should be accessible for all types of people and should incorporate certain people’s needs such as wheelchair users
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quality food
food consumed must to be to a high standard so customers return and tell their friends and family about it
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cleanliness
food preparation zones and dining areas must be kept clean to ensure food is prepared and consumed safely
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seating
enough seating especially during peak hours to ensure customers have comfortable seating and the food court can make the most amount of profit
Informative
Clear labelling of ingredients and if certain foods contain fair trade sources or are suitable for certain allegies
Wants
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Atmopshere
customers interested in the sustainable side of the food court would want a relaxed, peaceful and green environment
Location
Shrewsbury
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there is some excising tourism so the area would benefit from a food court being build to help increase this
The food court will help the economy by attracting visitors to the food court and making the area more well known so people will visit the excising retail.
The food court could also incorporate the style of the existing building to make sure it aligns with its history and the buildings around it
Llanelli, carmarthenshire
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Nottingham
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by building a food court the economy of the area would increase to help build more tourist attractions such a retail into the city
About
Age
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Elderly
a food court offers a variety of foods for specific food restrictions and also offers a comfortable environment for elderly people to eat
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office workers
Wanting somewhere that is accessible and quick to grab food on their lunch break or a quite space within the food court to work.
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students
might want to study individually or with a group in a social setting that has internet access but in a quite area
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