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Consumer profile - Coggle Diagram
Consumer profile
Hobbies and interests
sport
Gaming
Music
Reading
Gardening
Art/ craft
Values
Environment
Sustainability
ethical source of materials
Aesthetics
Functionality
Quality
Health and wellbeing
Lifestyle
Minimalist
Fitness and wellbeing coach
Student
Luxury lifestyle
family
Age
Elderly
Teenagers
adults
Children
Culture and religion
Judaism
Traditions
islam
Christianity
Income
Low income
Budget conscious
More interested in function
High income
desires luxury items
designer brands
latest tech
lots of money to spend
Middle income
a mix of quality and cost
reliable brands
Aesthetics
Geneder
Male
Female
Non-binary