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CONSUMER - Coggle Diagram
CONSUMER
TARGET AUDIENCE
Students
Small living spaces
Doesn’t have a high budget
Elderly
Long usage
Suffer from eye strain
Gamers
Interested in tech
25-50
ERGONOMICS
Easy to use
Not too complex
Adjustable height
Large buttons
Values
ENVIRONMENT
Conscious about climate change
Design
Form over function
Function over form
WANTS
Multifunctional features
Storage
Wireless charger
Bluetooth speaker
NEEDS