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Generation Research (psychographics) - Coggle Diagram
Generation Research (psychographics)
Gen x
cohort of people born approximately between 1965 and 1980 ( 60 years old )
Gen x was all about kids growing up independent and working due to their family also working and no time to hang out with their kids
1970 ford pinto
Gen z
born roughly between 1997 and 2010 ( 20.5 years old )
Gen z child hood was all about developing technology and hanging out with freinds with their new phone
2005 bugatti veyron
Alphas
comprises people born between 2010 and 2024 ( 8 years old )
alphas grew up with advanced technology and access to the internet therefore having a life filled with on their phone and tv
Mazda MX-5 2015
Betas
demographic cohort born from 2025 to 2039 ( 1 yr olds )
they are going to grow up with ai getting developed
honda 0 series was released in 2025
Boomers
demographic cohort born between 1946 and 1964 ( 79 years old )
boomers are all about the post world war 2 era and they all grew up rebuilding the country and economy therefore having no time to have fun and always working
Chevrolet Bel Air released in 1950
Millennias
born between 1981 and 1996 (37 years old)
Millennials are the first generation to grow up immersed in the internet, smartphones, and social media, giving them a high level of digital literacy and comfort with technology.
1990 Honda NSX
