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MARKET CLASSSIFICATION - Coggle Diagram

- - - - immediate consumtion (water, milk)
      - long-lasting (computer, car)
    - - a) Convenience
        
        General (milk, water)
        
        emergency (bandage, plaster)
        
        impulsive purchase (sweets)
      - b) Ocasional: long-lasting, need more information to buy it
      - c) Preference: loyal to the brand (Betis vs Sevilla)
      - e) Not searched: didn't want initially
      - d) Specialty: outside our budget (Chanel)
- - - - Transform products (glass, metal…)
    - - Resell / distribute
    - - Government (local, national)