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Generation Research (Psychographics) - Coggle Diagram
Generation Research (Psychographics)
Boomers
A Boomer is known for a person being born a bit after world war II baby boom around the years 1946 and 1964. The term was created because of the rise of birth rates after the second World War.
Gen Z
Gen Z is the demographic ally often succeeding over millennials and preceding Alpha. Mid-to-late 1990s are used as the starting birth year and the early stages of 2010s as the ending years of birth. The generation typically being defined by people born between years 1997 to 2012.
Millennial
The Millennial are a Generation born between the years 1981 to 1996 and are the first to have a childhood with and without the internet which is an important aspect now on their lives.
Gen X
The Generation X are the people who were born in between 1965 to 1980, and are the ones who would have lived though the AIDS epidemic, MTV culture and a landscape which would give rise to the LGBTQ+ rights.
Alphas
Generation Alphas is known for people born in the 21st century, around the years 2010 and 2024. The members have been blessed with technology since birth with their eyes in front of computer screens, tablets which is more than any group prior to this Gen.
Beta
The kids born in the 2025 and over are known as the Generation Beta. There isn't much known about this Generation yet but it is more likely that they will be more similar in growth like Gen Alphas with them prioritizing adaptability, sustainability and individuality. One things for certain is that AI will play a big role in their lives