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MARKETING CAMPAIGN - Coggle Diagram
MARKETING CAMPAIGN
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BRANDT BRV
MARKETING STRATEGIES
Take the bakkie to Nguni off road competitions, to test it capabilities
TEST DRIVE PARTIES | Well themed event with huge pull up banners that display the bakkie perfomances, in tough roads, mountains, constructions, mininng and the adventure enviromnents.
Lowering prices campaign to be affordable, During December holidays & Give extended warranty after a 5 year warranty to customers.
MOBILE APP | Study tips on the bakkie | promotions and the contests. | Purchase favourite bakkie after the test drive.
MARKETING REEL FOR SOCIALS | All this reels with show the bakkies in action, higher performances. | Challenges will be implemented for customers to share their experiences of driving the bakkie. with the slogan says ( Show us your power)
TARGET AUDIENCES. .| People who admire nature environments | Customers who prefers off road cars for difficult terrains. | Individuals needing durable tough bakkie for workshops. | Aged From 25-50 years.
**BRANDT BRV.** |it is a South African bakkie brand designed in bloemfontein for its power, durability, and versatility. Since id mot well knowned, the goal of this marketing plan is to position Brandt BRV as the go-to bakkie for hardworking professionals, adventurers, and lifestyle users
SUSTAINABILITY FOCUS | Reduces carbon emisson | Help drivers to save gases while driving brandt brv | endorse Farmers with eco friendly working equipments.
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Increase brand awareness by putting the bakkies to south african bakkie lovers. | Perfect market placement. | Grab customers attentions.
LOXION KULTUR
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TARGET AUDIENCES | Young individuals who loves urban styles | Street artist | Heritage admires | Psychographics
In the latter part of the 1990s, Wandi Nzimande and Sechaba Mogale established the South African urban fashion label Loxion Kulca.
CAMPAIGN OBJECTIVE | To Celebrate the street culture lifestyle. | Brand relavence | Promote affordable urban street wear fashion.
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YOCO PRODUCTS
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MARKETING STRATEGIES | YOCO ATMs placed in public space such as campuses, markets,
GIANT GUERILLA MASCOT | Displayed in huge market environments, taxi ranks, playing clubs.
EDUCATION MARKETING | Positive feedback reviews | users successful use of the machine storytelling video
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CAMPAIGN OBJECTIVE position Yoco as a powerful enabler for small businesses. Campaign taglines # fortune beginshere! | Promote the best business machines in the country uses by many businesses.
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