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Concept Map – How to Create an Efficient Advertising Campaign - Coggle…
Concept Map – How to Create an Efficient Advertising Campaign
Develop the Creative Proposal
Central concept (product benefits).
Copywriting and graphic pieces.
Videos, images, or interactive elements.
Client’s review and approval.
Write the Briefing
Target / buyer persona: intended audience.
Product: features, strengths, and weaknesses.
Market study: competition, trends, data.
Timing: key dates, task schedule.
Budget: agreed amount between client and agency.
Define Objectives and Requirements
Constant communication between client and agency.
Objectives must be SMART:
S: specific
M: measurable
A: assignable
R: realistic
T: time-bound
Requirements: resources, limitations, aspects to include or avoid.
Media Plan
Selection of media according to audience habits.
Digital media prioritized (social networks, search engines).
Adaptation of formats and messages to each channel.
Monitoring and Conclusions
Measurement through KPIs (key performance indicators).
Periodic reports to the client.
Adjustments according to results.
Final report: what worked / what to improve.
Strengthens the client–agency relationship.
Campaign Launch
Campaign rollout.
Deadline control (according to timing).
Real-time monitoring (especially in digital).
Contingency plan for reputation crises.