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Tourism Distribution Process - Coggle Diagram

- - - - A web-based market place, selling holidays/ travel products via Internet, ( > 400 OTAs )
      - Benefits
        
        Accessibility, convinience
        
        Vast selection
        
        Price comparision
        
        Flexible packages
        
        Reviews and recommendations
      - Roles
        
        Bridge between providers and travelers
        
        Negotiating better rates
        
        Streamlined booking process
        
        As an intermediary
    - - 4 types
        
        Consolidators
        
        Have contract with airline => Specialization
        
        Wholesaler + Retailer
        
        Sell air tickets – sizeable discounts
        
        The retail travel agents
        
        The independent wholesaler
        
        The operator of motor coach bus
      - Offering package tours at low price than individual traveler can arrange
      - Most belong to Travel Agencies Association
      - Consolidating the services into one package => sold through travel agents to consuming public
    - - Role: Create new trends, global distribution network
      - 3 main streams
        
        Amadeus
        
        Travelport (Galileo, Apollo, Worldspan)
        
        Sabre
      - Innovations
        
        Travel e-commerce
        
        Graphic seat selection
        
        E-ticketing
        
        Lowest fare search
        
        Single-screen fare display
    - - Meeting Planners
      - Association Executives
      - Hotel Rep, Firms
      - Travel Consultants
      - Corporate Travel Offices
      - Travel Supplier Sales People
      - Incentive Travel Firms
    - - An expert counselor
      - Emphasis on leisure
      - A middle man
      - Mostly in origin regions
      - Changing from commission to charging fee
      - Dominant distributors
      - Sell both
        
        Prepared package tours
        
        Prepares individual itineraries
  - - - Advantages
        
        New marketing medium
        
        E- commerce
        
        Empowers consumers to plan and book travel
        
        Direct selling from supplier => consumer more possible
      - Disadvantages
        
        Out of date informations
        
        Right to privacy
        
        Require user's attention
        
        High tech but not high touch
        
        Security of the site
- - - - Distributors
      - Wholesalers
      - Middlemen