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Boutique Hotel (group 1) Who are we? What is a Boutique Hotel? What is…

- - - - Information Platforms: Instagram, Facebook, TikTok
- - - - Low Variety
      - Focused concept
      - Small scale by design
- - - - Secure Access controls and CCTV monitoring
      - Safe environment for guests aswell as Staff
    - - Clean rooms
      - Clean Facilities
      - Regular Housekeeping
      - Functional Facilities
        
        Working AC
        
        Working plumbing system
    - - Reasonable transportation acces
      - Some Parking
  - - - Distincitve Interior
      - Add a certain Theme
      - Use local expressions of cultureal immersion
      - Boutique Atmosphere
        
        Character
    - - Dedicated Concierge Services
        
        Sometimes a Boutique hotel can not offer all facilities, have extensive concierge service
        
        Recommend local activities
      - Customized Guest Experince
        
        Get to know guest before arrival
      - Personalized attention, and guest recognition
    - - Fine dining restaurant
      - Unique Culinary Expriences
      - Spa and wellness Service
      - Local events
- - - - customised experiences
      - small scale
      - high guest involvement
  - - - grouped services
      - Unique design fitting hotel’s style
      - Reception as central hub
- - - - Central Focus: Guest Experience
        
        Personalized Attention
        
        Preferences
      - Interior & Design
        
        Atmosphere
        
        Local
        
        Uniqueness
      - Service Quality
        
        Guest-Centered Service
        
        High Consistency
        
        Staff Training
      - Attention to Detail
        
        Handwritten Cards
        
        Welcome Drinks
        
        Local Scents
      - Appplication: Boutiqe Hotel
        
        Differentitiation
    - - Core principle: Intimate Guest Journey & Service Delivery Optimization
      - 80-100 rooms
      - Personalized & Faster Service Aim
      - Relationships
        
        Intimate Relationship Front Office
        
        Close Relationship Between Staff & Guest
      - Housekeeping
        
        More Excellence
        
        Strive for High Attention
        
        Decorative Ideas & Details to Rooms
      - Easy Check-Ins & Check-Out
      - Personal Concierge Service
      - Tips: Mouth -to- Mouth
      - Local Touches
    - - Core Principle: Service Culture and Multi-Skilled Staff Development
      - Training
        
        Cross Training staff for flexibility
        
        Staff Embodies Hotel's Philosophy and brand personality
        
        Locan Knowlegde Training
      - Staff Empowerment
        
        Multi-funcitional staff Roles
        
        Personalised Relationship
        
        Service they offer is empowered by culture
- - - - Value added: adding a lot of value through personalized experience, unique design aesthetics, and local experiences
      - Selling price: Typically premium pricing over standard hotels, due to there unique positioning and personalized service
      - Manufacturing cost: moderately higher due to specialized suppliers
    - - Features: High level of personalization, uniqueness
      - Performance: Typically higher guest satisfaction.
      - technical durability: Often high quality, sustainable materials
      - Aesthetic: Unique art or locally inspired design, signature scents/ bath products
      - Value for money: High perceived value through personalized experiences, and high quality of product
      - Perceived quality: Unique storytelling and excellent service
      - Consistency: Reliable delivery of the boutique experience, and quality consistency
    - - Safety: Regular safety audits, and maintenance.
      - Delivery performance: Consistent quality deliver across all departments.
      - Ability to keep promises: Trust worthy, high level of personal service.
    - - new product: Easier to adapt, and implement new products
      - Material quality: Sourcing on local and sustainable products
      - Output quality: consistent quality
      - Deliverability: multiple service channels
      - Mix: Variability and flexibility are very high
      - Modified product: Quick customization for special requirements
      - Volume: Not a very big volume of guests
      - resource mix
    - - Quote generation: Immediate response time
      - Delivery frequency: Multiple daily service touchpoints, like housekeeping, dining, concierge, service check-ins throughout the guest stay.
      - New product development speed: Smaller scale means faster testing and faster developments