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5Cs for TechnoServe facing low pipeline conversion problem - Coggle Diagram
5Cs for TechnoServe facing low pipeline conversion problem
Collaboration
Vendors
Is the quality of the materials bought up to industry standards? (P3)
Distribution
Are we distributing the products through the right channels? (P4)
Context
Regulations
Is there any new regulation that has affected the company? (P3)
Market
How much market share does your company hold? (P3)
Is the demand for the product in the market different? (P2)
Is there a new technology available in the market? (P2)
Competition
Product Comparison
does you competitors have a better product? (P2)
for the same price is their product better in quality? (P2)
Price Comparison
Does your competitors have lower prices? (P3)
Services
Are they offering additional value added services? (P3)
Do they have better reach to the customers in the market? (P3)
Technology
Does the competitors have better technology than you? (P1)
Customer
Problem
Is the solution provided by the company unable to solve the problem? (P0)
Is it solving all aspects of the problem? (P1)
Product
Is the product outdated? (P0)
Is the product priced correctly? (P1)
Is it up to industry standards? (P2)
Visibility
Are the customers aware of our product? (P1)
Price
Is the price unreasonable? (P2)
Company
Marketing
Are you targeting the right people? (P2)
Are you using the right channels? (P0)
Are you using the marketing channels efficiently? (P0)
Sales
Is the sales process optimized? (P0)
How much time does it take to complete the sales process? (P2)
Is the sales team skilled and efficient? (P1)
is the resources distributed efficiently? (P1)
Positioning
Are you messaging it right? (P3)
Location
Are you able to reach to every location with the need of the product? (P2)