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UNIT 1 BM MINDMAP - Coggle Diagram
UNIT 1 BM MINDMAP
Mission + Objectives
Vision Statements
Statement of what the organization would like to achieve or accomplish long term. Tends to be inspirational.
Business Objectives
1) Profit - Sustain the business, generating wealth to stake holders and owners. 2) Growth - expansion of business, increase number of locations. 3) Increasing Market Share - flexibility, control over market dynamic. 4) Ethical Objectives - improving income + brand image. 5) Maximising Shareholder Value - value extraction
CSR
CSR is a approach to a business that involves ensuring that a business considers the consequence of each decision.
Benefits: Brand Image → Customers → Revenue. Partnership → Growth potential. Investment → Growth. Greater potential employment
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Mission Statement
Statement of the business's core aims, phrased in a way to motivate employees and stimulate internal by outside groups.
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