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Orchid Natures Meta Campaign Structure - Coggle Diagram
Orchid Natures Meta Campaign Structure
Test Campaign for all product
Ad Sets (ABO)
Product: Lip Balm
Conversion: Purchase
Budget: ₹300
Target Location: Tamil Nadu
Audience: Broad Audience
Ad Creative 1
Ad Creative 2
Ad Creative 3
Product: Hair Oil
Conversion: Purchase
Budget: ₹300
Target Location: Tamil Nadu
Audience: Broad Audience
Ad Creative 1
Ad Creative 2
Ad Creative 3
Product: Wax Powder
Conversion: Purchase
Budget: ₹300
Target Location: Tamil Nadu
Audience: Broad Audience
Ad Creative 1
Ad Creative 3
Ad Creative 2
Product: Foot Butter
Conversion: Purchase
Budget: ₹300
Target Location: Tamil Nadu
Audience: Broad Audience
Ad Creative 1
Ad Creative 2
Ad Creative 3
Product: Almond Scrub
Conversion: Purchase
Budget: ₹300
Target Location: Tamil Nadu
Audience: Broad Audience
Ad Creative 1
Ad Creative 2
Ad Creative 3
Product: Hair Dye
Conversion: Purchase
Budget: ₹300
Target Location: Tamil Nadu
Audience: Broad Audience
Ad Creative 1
Ad Creative 3
Ad Creative 2
Scaling Campaign
Ad Sets (CBO)
Product: Lip Balm
Conversion: Purchase
Minimum Budget: ₹500
Target Location: Tamil Nadu
Target Audience: Open / Broad
Winning Creative 1 from the Testing campaign
Winning Creative 2 from the Testing campaign
Product: Lip Balm
Conversion: Purchase
Minimum Budget: ₹500
Target Location: Tamil Nadu
Target Audience: lookalike 1% based on conversion
Winning Creative 1 from the Testing campaign
Winning Creative 2 from the Testing campaign
Product: Lip Balm
Conversion: Purchase
Minimum Budget: ₹500
Target Location: Tamil Nadu
Target Audience: lookalike 2% based on conversion
Winning Creative 1 from the Testing campaign
Winning Creative 2 from the Testing campaign
Product: Lip Balm
Conversion: Purchase
Minimum Budget: ₹500
Target Location: Tamil Nadu
Target Audience: based on interset
Winning Creative 1 from the Testing campaign
Winning Creative 2 from the Testing campaign
Retargeting Campaign
Ad Set (ABO)
Product: Any Product
Conversion: Purchase
Budget: ₹300
Target Location: Broad
Audience: ATC, IC, website Visitors and post engagers
Ad Creative: results focused
Ad Creative: urgency and offers focused
Ad Creative: Focus on testimonials
Product: Any Product
Conversion: Purchase
Budget: ₹300
Target Location: Broad
Audience: ATC, IC, website Visitors and post engagers
Ad Creative: urgency and offers focused
Ad Creative: Focus on testimonials
Ad Creative: results focused
Product: Any Product
Conversion: Purchase
Budget: ₹300
Target Location: Broad
Audience: ATC, IC, website Visitors and post engagers
Ad Creative: Focus on testimonials
Ad Creative: results focused
Ad Creative: urgency and offers focused
retention Campaign
Ad Set (CBO)
Product: Upsell
Conversion: Purchase
Budget: ₹400
Target Location: Broad
Target Audience: Past Purchaser(above 14 Days)
Ad Creative: Apart from the product they purchased
Ad Creative: using the winning creatives from the scaling
Product: offers
Conversion: Purchase
Budget: ₹400
Target Location: Broad
Target Audience: Past Purchaser(above 30-60 Days)
Ad Creative: New offers for the product they have already purchased and to the new one
Product: New Products
Conversion: Purchase
Budget: ₹400
Target Location: Broad
Target Audience: Past Purchaser(above 30 Days)
Ad Creative: New product launch announcement with offers