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EXSPORT BAG - Coggle Diagram
EXSPORT BAG
Brand value
Authenticity
Adaptability
Self-expression
Quality
Creativity
Practicality
Community
Positivity
Products
Backpacks
Tote bags
Laptop bags
Waist bags
Sling bags
Pouch
Dll.
Brand Identity
Founded
1979
Indonesia
Bandung
Local brand
Tagline
Bring Your Self Out
Personality
Stylish
Youthful
Fun
Adaptive
USP
Stylish
Functional
Fashionable
Visual identity
Colors
Pastel
Pop
Soft
Style
Casual
Trendy
Playful
Practical
Logo
modern
bentuk organik
Menyerupai bentuk kancing
Emblem mark logo
Marketing Strategies
Social media
Instagram
Tiktok
Collaborations & limited drops
Wide retail access
Offline
Online
E-commerce
Target Audience
Primary
Young women (15–24)
Student
Gen Z
Urban/suburban
middle-upper class
fashion & lifestyle conscious
young professionals
Secondary
Remaja laki-laki
Millennials
Children