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social influence & conformity - Coggle Diagram
social influence & conformity
types of social factors
group size : the more people there are in a group, the more pressure to conform.
anonymity : when participants could write down answers that were anonymous, conformity was lower.
task difficulty : if comparison lines are more similar to the standard, the task becomes harder and conformity increases.
types of dispositional factors
dispositional : characteristics of a person.
personality : internal locus of control leads to lower conformity.
expertise : more knowledgeable people tend to be less conformist.
key studies
asch's line experiement
demonstrates normative influence and complience.
people conformed to wrong answers to fit in
milgram's obedience study
shows obedience to authority
participants gave electric shocks under pressure
why people conform
desire to be liked or accepted
fear of rejection or conflict
belief that others know better (especially in uncertain situations)
respect for authority figures
real-life examples
following fashion trends
peer pressure in school
social media challenges
group decisions