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Concepts of strategy - Coggle Diagram
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Several levels:
Corporate (strategic) - Board of directors: 3-10yrs - Which market should we operate in? - acquisitions, disposals
Business (management) - Department leaders: 1-3yrs - how can we achieve competitive advantage: meeting the needs of customers through new products at a lower price than our competitors
Functional (operational) - Line managers: Quarterly - day to day strategies: HR, marketing, IT
Requires detailed understanding of the organisation's resources, environment & stakeholders
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