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SCB 5 DECISION-MAKING - Coggle Diagram
SCB 5
DECISION-MAKING
DECISION-MAKING PERSPECTIVES
Cognitive view
Emotional view
Passive view
Stimulus-response view
Economic view
CONSUMER BEHAVIOUR MODEL
Four factors that influence sport consumption
Steps in the decision-making process
Sport consumer marketplace
FACTORS INFLUENCED CONSUMPTION
Individual characteristics
Personal
Income
Health
Education
Genetics
Knowledge
Lifestyle
Race
Life-stage
Gender
Psychological
Learning
Attitudes
Perceptions
Involvement
Beliefs
Personality
Motivation
Self-image
Environmental conditions
Social factors
Culture
Sub-culture
Family
Social class
Customs
Shared knowledge
Reference group
Contextual factors
Design elements
Technology
Buying tasks
Situational elements
DECISION-MAKING PROCESS
Identify and evaluate alternatives
Decision
Gather and process information
Use and evaluation
Problem and desire recognition