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SCB 4 SPORT BRAND - Coggle Diagram
SCB 4 SPORT BRAND
BRAND EQUITY DIMENSIONS
Brand awarness
Brand image
Brand knowledge
Brand associations
Benefits
Attitudes
Attributes
Brand equity
BRAND RELATIONSHIP SPECTRUM
Endorsed brands
Sub-brands
House of brands
Branded house
CONSUMER'S BENEFITS
Experiential
Symbolic
Functional
BRAND VALUATION
Financial management
Competition for reasonable investment