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X Store Marketing Planning, Idea, NNC Goals on Sales and Margins,…
X Store Marketing Planning
Digital
Social Media
Meta
FB
Self
Awareness Ads on X Meta Pages
No Access to X's Meta Pages
Restore Y Meta Pages
Insta
Others
Individual Influencers
Awareness
Approx 2-3K Per Influencer
4 Individuals - Approx 15K
Social Help Group Channels
Awareness
Approx 2-3K Per Channel
4 Channels - App 12K
News Media Channels on Sm
Awareness
FO ?
2-3 Channels Approx 15K
Whatsapp Marketing
Google
Youtube
Self
Others
GMB
GMB Ads
Optimise GMB for Rank in Organic Search
Approx 30K for 2Months
Total Marketing Bdgt - Rs1.25L for Nxt 2Mon
Physical
Flyers
Newspaper
Other Physical Loc
Schools
Approx 12K
Traffics
Nearby Restaurants
Billboards & Hoarding
Others
Self
20K Approx
Vehicle Promotion
Rickshaw Voice
Approx 3K One Time
Rickshaw Branding
Approx 10K One Time
No Parking Boards
ANYTHING ELSE ?
Event Participants
Festivals
Durga Pooja
Approx 40-50K
Other events and create events
Offers and Discounts
Instore Offers
Dry Fruits Combo
Sattu Combo Offer
Puja Combo Offer
Healthy Sweetner Combo Offers
Noodles and Pasta Combo Offer
Oil Combo Offer
Flat 5% Off on Purchase Above 2000
Word to Mouth
FO ? HOW TO?
Idea
Lottery System
Wall of Fame
Branded Water Bottle
NNC Goals on Sales and Margins
Increase Revenue by 100% MoM
Physical
Increase Footfalls by 20% MoM
Create Acquire New Consumer Base
Create Awareness to Divert Old Consumer Base
Increase Order Value/Bill upto 20%
Increase Home Delivery Orders by 20% MoM
Digital(Amazon)
Get More No of Orders
Sell More of Current Listing
Optimise X Product Listing
Reposition X Position Listings
Reduce Returns
Cross Sell X Products
Add More X Product Listing
Current Avg Revenue/Month - Rs 9.5Lacs
Next Mont Avg Revenue Target - Rs 20L
Increase Profit Margins
Improve Avg Margins to from 12% - 20%
Make Minimum Margins >= 10% for 95% of Products
Procure Y Products at Lesser Prices
Sell More of Y Products
Create More Y Products
Structure and Focus
Current Focus
Awareness for New Store
Increase Revenue
Increase Footfall
Increase AOV
Goals
WOM
Purpose
To make Aware Existing Customers about the Nearest X's Outlet
Problems It Addresses
No Queue Frustration
Makes Grocery shopping easier and fun
Outlet Nearest to You
Saves Time
Home Delivery of X Products within 24Hrs
Nice to Have
First Experience Store of Mahakali Attakal
New Unique Items not found in Market
Live Manufacturing
Necessary
All Kamya Products
All Other Side Products
Task Execution Plan and Order
Increase Profit Margins
Improve Avg Margins to from 12% - 20%
Make Minimum Margins >= 10% for 95% of Products
Procure Y Products at Lesser Prices
Sell More of Y Products
Create More Y Products
Content Creation Charges