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MARKETING ASSISTANT - Coggle Diagram

- - - - Luxury scent shouldn’t be reserved only for those with large budgets, and I really admire how INCOS opens up that experience to everyone. I know first-hand the challenge of wanting to enjoy quality beauty products while staying on budget, which is why I feel so drawn to your mission.
        
        I want to help market products that not only make people feel confident but also empower them by being affordable and inclusive
    - - For me, it is extremely important to work with a brand that is actively making conscious efforts to improve its sustainability. Due to my degree focusing on climate change and sustainability, it is a personal value that I to create marketing campaigns with a company that is environmentally mindful
  - - - The first campaign was with SO fragrance, using the sister influencers Molly and Maisie Marsh to promote and join the SO fragrance family. Their use of SO in multiple videos shows their trustworthiness with SO, making the content feel more genuine. It also targets the specific audience of Older Gen Z with Molly and a younger Gen Z audience with Maisie, with majority of their content for SO reaching over 1 million views increasing engagement
      - The second campaign is the sponsored posts on TikTok, Instagram and Facebook showing the scents of SO fragrance - having people create outfits to match the specifc fragrance, allowing people to pick the vibe they would like best, such as clean girl, beach girl, etc...
      - Additionally, the Mar e Sol is currently going viral just through word of mouth as it is being described as a high-quality fragrance for a reasonable price, and has similar qualities to a specific high-end fragrance, leading to lots of influencers who find dupes such as MakeupByAsh and BeautyByNori testing them, building positive talk around the fragrances
  - - - However, I truly believe the other 5 brands can be as influential as SO, given the additional information and hype surrounding them. These would obviously need to be tailored to each brand/fragrance, such as the Escentuals, Aura and Scentology, which are focused on an older audience; therefore, influencers with this following, such as Zoe Sugg, also known for being a bargain hunter, would be a perfect match for this and to spread the word about the brand, as well as have active social medias for each brand.
- - - - From my personal experience, I have seen how someone else's perspective on data or branding can completely shift the direction of a group project for the better. This for INCOS is extremely important as it will create more successful products for the customers which is the main objective
    - - analytical skillset from my degree - as I've previously used datasets to find answers which i can apply to this role to identify trends and competitors
      - creative skillset from my marketing & social media roles, where I have used my creativity to market products through my personal TikTok account, generating over 7.5 million views in 2 months
- - - - This was then presented to my supervisors and the Tinder team using a 60-second elevator pitch and a Canva presentation, which received positive feedback, with brand alignment and creativity rated at 4/5.