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SCB 3 RESEARCH & SEGMENTATION - Coggle Diagram
SCB 3 RESEARCH & SEGMENTATION
MARKETING INFORMATION SYSTEM
Market research
Marketing models
Market intelligence
Internal records
MARKET RESEARCH CRITERIA
Relevant
Objective
Analyzed
Distributed
Systematic
STAGES OF THE RESEARCH PROCESS
Fieldwork data collection
Data preparation and analysis
Research design
Determining the broad approach
Report
Identifying the research problem
SEGMENTATION BASIS
Age
Geographic
Gender
Behavioural
Demographic and sociocultural
Psychographic