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Impact Storytelling - Coggle Diagram
Impact Storytelling
Examples
Jacqueline Novogratz
Jeff Brooks & the tilapia envelope
UNHCR & Plumpy'Nut
Lien Foundation
Christians Against Poverty NZ -
Lee's Story
Course structure
Q2: Branding & messaging - differentiation, positioning, risk reduction, perception is reality, blue oceans, evolution & divergence, stay focused, a story which replicates with PR & staff
Q3: Different formats & platforms (stage, social media, website, pitch), visual aids/props, brand house
Q1: Elements of a sticky story, what is your 30 sec story
Engaging the audience, using just enough humour
Structure, challenge, The Hero with a Thousand Faces
Protagonist, likeability, character development
Emotional resonance & delivery - using empathy, sass, determination
Medium is the mesage - start with a story
Q4: group storyboarding & critique
You are painting a picture
Words = colour
Numbers = lines
Stories = texture