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SCB 2 SPORT PRODUCT - Coggle Diagram
SCB 2 SPORT PRODUCT
TYPES OF PRODUCERS
sport retail stores
sport media
sport manufacturers
sport event organizers
sport sponsors
college/university sport
individual athlete
leagues
sport locations
UNIQUE CHARACTERISTICS
Tangibility
Consistency
Parishability
Separability
LEVELS OF SPORT PRODUCT
Tangible product
Core product
Augmented product
PRODUCT LIFE CYCLE
NPD process
Lifecycle for new tech
S-D LOGIC
NEW PRODUCTS & INNOVATIONS