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Product 4: Vertical Ad - Coggle Diagram
Product 4: Vertical Ad
form
vertical
under 30 seconds
simple
easy to see
grabs attention
narrative
God like Drink
best in the world
woshiped
like product 3, but animated
Slogan
Diet Coke: The Elixir of the Gods
Drink the Elixir of the Gods
audience
teens
20-35
loyal customers
technical codes
focus on can
pan to can
iced cans
visual codes
white pedistal
diet coke
bright background
silver and red
wide shot of single can on pedistal