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Photo and Video Business, Challenges - Coggle Diagram
Photo and Video Business
Strategy for Marketability
Identify and Target The Right Market
Approach Small business and brands needing digital content
Showcase Value Through Comparisons
By comparing the Before and After examples of DIY vs. professional content.
Content Marketing
Publish educational visuals matter in tough times. Improvised each clients requests and builds trusts
Partnership and Networking
Work with health related and essential businesses to provide services that support their marketing efforts.
Flexible Pricing
Tiered packages for different budgets while maintaining quality.
Loyalty and Refferal Programs
Discounts and incentives for repeat clients and referrals.
How We Will Stand Out
Adaptability & Safety Programs
Implementing strict health guidelines during shoots.
Use proper protections like wearing face masks, Face shields, and sanitizers.
Smaller crew to avoid being in more contact with crowded environment.
Virtual or Online Services
Offer online consultations
Online Photo shoots
Online Video editing process
Flexible Packages
Provide affordable packages to accommodate clients affected by the pandemic
Shift to Digital Content
Focus more on creating digital ads and Promotional videos.
Promote Social Media videos
Lives-Streaming services for business shifting online
Client Relationship Building
Maintain open communication and agreement to the client
Provide reassurance
Adapt services based on client needs.
Marketabilities Features and Benefits
Reduce Demand for Large Events
In weddings, concerts, and conferences
Creating designated photo and video spots
Use of branded hashtags or QR codes
Increased Need for Online Promotional Content
Search Engine Optimization (SEO)
Business moving online
Target Advertising
Social Media Markting
Tightened Budgets from Clients
By prioritizing essentials first, which is more cheaper and more flexible in any particular agreements
Propose Tiered Packages
Prioritize Services
Skills and Professionalism are applied to every sessions
Good Camera Quality
Use of best tools such as tripods, drones, large lenses, and more
Fast editing process due to all crew reliable outcomes
Use of Industry level software like Adobe Photoshop, After effects, Lightroom, Premiere Pro, and DaVinci Resolve
Challenges
Operational
Client Management
Legal and Permisson
Workflow Effieciency
Personal and Professional
Dealing with Rejection
Balancing Work and Life
Burnout and Stress
Marketing and Sales
Client Acquisition
Building an Online Presence
Market Saturation
Financially
Pricing Difficulties
High Expenses
Economic Volatility