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Intangible Assets - Coggle Diagram

- - - - Customer purchase history, AWS databases
    - - Amazon Prime system, AWS Cloud systems
    - - AWS data centers, logistics network
    - - Fulfillment centers, automation, robotics
  - - - Amazon Leadership Principles, 2-pizza team rule
    - - Amazon Prime, AWS, Kindle ecosystem
    - - Knowledge Acquisition
        
        Market research, acquisitions (e.g., Whole Foods)
      - Knowledge Organization
        
        AWS Cloud storage & big data analytics
      - Knowledge Sharing
        
        Internal collaboration tools, AWS knowledge sharing
      - Knowledge Utilization
        
        Using data to optimize logistics, recommendation engine
  - - - Customer obsession, frugality, innovation
    - - Jeff Bezos’ Day 1 philosophy, Andy Jassy’s continuation
    - - Leadership principles guide all employees
    - - Career growth programs, stock options